Privacy Policy
Aaraya respects your privacy and your desire to understand how your information will be handled and used. This Privacy Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide. Aaraya will ensure that all information-protection and customer-legislation standards are met when handling any of your personal information.
References in this Privacy Policy to ‘we’, ‘us’ and ‘Aaraya’ are to Aaraya Limited (company number XXXXX), registered offices G-7, The Curve Building, Sheikh Zayed Road, Al Goze, Dubai, United Arab Emirates.
1. What information do we collect, and how do we use it?
We collect and use information about you to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase, sign up to shop online or register for a competition. We may analyze the information that you supply to us and share your personal data with third parties who help us segment and understand our customers by providing additional information. We use this to provide you with a more personalized experience.
2. Information collected when you make a purchase?
If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high value transactions.
When you place an order with Aaraya for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third-party couriers to deliver your order and will need to share your contact information with them for this purpose.
3. Managing your marketing preferences
At any point that you interact with us, you may be given the opportunity to opt in to receive Aaraya marketing communications. We will only send you marketing communications when you have consented to receive them, and we will do so using your preferred channels of communication. If you have not updated your marketing preferences in two years, we will contact you to remind you that you can opt out of receiving marketing communications at any time:
• In cases where you have not made a purchase with Aaraya during this two-year period, we will only continue to send you marketing communications if you expressly tell us to do so.
• If you have made a purchase with Aaraya during this period, we will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy to continue receiving marketing materials from Aaraya in the same way.
We will send you marketing material that we believe you will be interested in based on your previous spending behavior. You may not receive all types of communications that you have chosen to receive.
If you have given us your email address or mobile phone number and agreed to receive marketing communications from us, we may supply this data to digital advertising or social media companies, including but not limited to Facebook and Google. These companies work on our behalf to identify individuals with similar characteristics to our customers, and they provide these individuals with advertising content from us. We may also work with these companies to target or retarget you directly with advertisements that we believe you will be interested in.
The data we provide to these organizations is limited to email address or mobile phone number and is always provided in an encrypted format. We use your personal data in this manner as it is in our legitimate interest to advertise to potential new customers. This use of your personal data constitutes profiling. If you would prefer not to see targeted advertising from us on social media, please refer to the instructions provided by Facebook or Google.
4. Shopping online
When you visit Aaraya.e, we collect information about your device to help drive innovation and improve user experience. Information can be collected through your IP address or through cookies placed on your device. Some cookies are needed for the proper functioning of the website. Cookies are used for purposes including the storage of items in your shopping bag; the recognition (anonymous) that you are signed in; and the determination of your currency, dependent on preferred delivery location.
Other cookies are used for analytic purposes which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site. We also use cookies to track your journey around the site and ensure that our email marketing invite pop-up is displayed at the most appropriate time. This technology allows us to remember you, so if you have previously visited the site, we are able to recognize you as a returning visitor. If you have already signed up to receive marketing emails, you will not see the pop-up unless you disable the relevant cookie. We try to join up details of our relationship with you in-store and online in our records, even if you use different devices online.
Finally, some cookies are used to provide you with personalized advertisements when you visit other selected websites, following your visit to Aaraya.com. These advertisements will be in the form of ‘banner advertising’ and will show you products that we believe you will be interested in, based on your browsing history on our website. For more information about how Aaraya uses cookies, please refer to our Cookie Policy.
When you make a purchase on Aaraya.ae, we will collect information about you to fulfil your order or chosen service; this information includes your name, contact details and delivery address. You will be offered the opportunity to use our Guest Checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password.
5. Security Policy
Security of our website is of utmost importance to us. Our site uses software to provide high-level encryption technology. We use advanced security measures to protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet. However, we cannot make absolute guarantees about the security of the information you provide over the internet, and as such, we cannot be held responsible for it. We will never contact you by email to request personal details. Never send any sensitive information, such as passwords or credit card information, via email. In creating a password to access certain parts of our website, you are thereby responsible for keeping it confidential. Please do not share a password with anyone.